Digital experiences have never been more important, or more complex. As customer expectations continue to rise, organisations are challenged to deliver relevant, personalised experiences while proving measurable business outcomes.
That’s why we’re excited to partner with Wingify, the newly unified experience optimisation platform formed through the combination of VWO and AB Tasty. By bringing experimentation, personalisation, behavioural insights, feature management, commerce optimisation and customer engagement together on a shared data foundation, Wingify is helping organisations create more relevant digital experiences at scale.
This new unified platform introduces a vision that moves beyond traditional A/B testing and optimisation. Powered by Wingz, an embedded AI intelligence engine, Wingify continuously understands customer behaviour, determines the next best action, activates experiences and measures outcomes, creating a continuous cycle of improvement across the customer journey.
Why this partnership matters
Organisations are increasingly looking to consolidate tools, connect customer data and accelerate decision-making. The combined capabilities of Wingify provide a more connected approach to digital optimisation, allowing teams to turn insights into action faster and deliver experiences that evolve alongside customer needs.
Through this partnership, NOW Digital can help clients:
- Build and scale experimentation programs
- Deliver more personalised customer experiences
- Unlock deeper behavioural insights
- Improve conversion and engagement outcomes
- Connect optimisation activities across channels
- Embed continuous improvement into digital operations
Great digital experiences aren’t created through assumptions. They’re shaped by continuous learning, experimentation and optimisation.
The vision behind Wingify aligns strongly with our belief that every digital interaction should create value for both customers and organisations. Together, we’re helping businesses move beyond isolated optimisation initiatives and towards a more intelligent, connected and measurable approach to digital experience delivery.
Interested in learning how Wingify can support your optimisation and personalisation strategy? Contact the NOW Digital team to start the conversation.