Sitecore, a prominent player in digital experience software, has unveiled Sitecore Stream during its Sitecore Symposium, the annual conference for customers and partners. This new offering embodies significant innovation and aligns with Sitecore’s goal of creating an Intelligent Digital Experience Platform (DXP) that meets the current challenges and opportunities faced by enterprise marketing teams. Organisations are already utilising the features of Sitecore Stream within Sitecore’s composable DXP products to enhance their digital experience delivery.
Sitecore Stream utilises generative AI to streamline marketing workflows and boost productivity through orchestration, content intelligence, and automated support. It is built on Sitecore’s composable product architecture, ensuring seamless integration with a brand’s existing marketing technology stack while incorporating AI safeguards to maintain brand compliance and protect data privacy.
Key features of Sitecore Stream include:
- Brand-aware AI: This functionality ensures that marketers’ actions, recommendations, and experiences align with the organisation’s brand identity, values, and guidelines.
- AI-enhanced workflows: These workflows automate repetitive tasks, speeding up execution and enhancing collaboration. Tasks can include content creation, webpage development, or A/B testing calls to action, allowing marketers to maintain a productive workflow.
- Generative copilots: These tools assist in the creation and optimisation of brand materials, briefs, content, and experiences, ensuring that marketers adhere to their brand guidelines throughout their tasks.
In summary, Sitecore Stream represents a transformative step towards an Intelligent DXP, integrating advanced AI capabilities to streamline marketing workflows and improve productivity across various brand touchpoints.
More details available at Sitecore Stream Press Release