To support this initiative VicSuper asked NOW Digital to design and develop a microsite that includes a set of online tools starting with a simple online retirement calculator, to assist and engage the user as well as explaining the two newly launched superannuation products. The tool could be viewed as a small and simple set of achievable goals, creating an impression of evolving rather than consistent and unchanged.
VicSuper Calculator
VicSuper want to change the perception of superannuation, from being a lifetime of saving and then receiving income, to a continuous proposition where there are small achievable goals throughout the process of saving.
