The background
NOW Digital partnered with Milford to deliver a robust, scalable, and user-friendly website that would serve as the foundation for future digital growth. The project focused on building a base site that could support Milford’s extensive product catalogue, enhance customer experience, and reflect the brand’s technical credibility.
The challenge
Milford’s legacy website did not fully reflect the brand’s leadership in safety innovation or support its growing product range.
Key challenges included:
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Outdated customer experience and design that did not align with modern commerce expectations.
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The limited product filtering and vehicle compatibility tools make it difficult for users to find the right cargo barrier or accessory.
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No scalable CMS to support future content expansion, SEO, or marketing initiatives.
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Lack of integration with Milford’s national stockist network and customer support systems.
Milford needed a digital solution that would not only modernise its online presence but also lay the groundwork for future enhancements such as commerce and advanced product search.
The solution
NOW Digital delivered a custom-built website on a scalable platform, designed to meet Milford’s immediate needs while enabling long-term digital transformation.
Key features included:
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Vehicle Compatibility Search Tool: A dynamic product filtering system allowing users to select their vehicle and instantly view compatible cargo barriers and accessories.
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Modular Product Pages: Designed to showcase technical specifications, fitment details, and safety certifications, reinforcing Milford’s engineering credibility.
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Responsive Design: Optimised for mobile and tablet use, ensuring accessibility for trade professionals and consumers on the go.
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SEO-Ready Architecture: Built with performance and discoverability in mind, supporting Milford’s marketing and organic growth strategies.
The outcome
The new Milford website launched as a future-ready digital platform that reflects the brand’s leadership in vehicle safety. Early results include:
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Improved user engagement through intuitive navigation and product discovery.
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Enhanced brand perception with a modern, professional design aligned to Milford’s values.
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Operational efficiency via streamlined content management and product updates.
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Foundation for growth, with the flexibility to add eCommerce, CRM, and advanced analytics in future phases.
Milford’s new website is now a strategic asset designed to support the company’s continued growth and innovation. With a strong foundation in place, Milford can expand its digital capabilities, deepen customer relationships, and reinforce its market leadership.