The opportunity
As part of a continued support of Sitecore DXP, IVECO required a partner that could not only implement the platform but also drive ongoing optimisation and regional expansion. Building on an existing relationship, NOW Digital has been selected to expand its engagement with IVECO to include New Zealand, strengthening its presence across the Automotive Industry.
This next phase focused on:
- Extending the support and optimisation of Sitecore DXP rollout across Australia and New Zealand
- Ensuring consistency with global standards, while enabling local flexibility
- Moving beyond delivery to an ongoing optimisation and performance model
- Establishing a scalable foundation to support future AI-driven capabilities
The approach
NOW Digital applied a strategy led DXP implementation model, designed to scale across markets while continuously improving performance.
Global Platform, Local Execution
- Alignment to IVECO’s global Sitecore architecture
- Localisation for Australian and New Zealand market needs
- Reusable components to accelerate rollout and reduce duplication
Experience & Content Design
- UX-led structuring to simplify complex vehicle and product journeys
- Content models designed for scalability across regions
- Governance frameworks to ensure consistency and quality over time
Continuous Optimisation
- Transition from project-based delivery to an always-on optimisation model
- Data-led enhancements to improve engagement and conversion
- Iterative releases to continuously evolve the platform
The solution
NOW Digital is delivering a Sitecore DXP ecosystem across Australia and New Zealand, supported by ongoing optimisation and support.
The platform enables IVECO to:
- Deliver consistent, high-quality digital experiences across regions
- Efficiently manage complex product and market-specific content
- Scale digital capability in line with global rollout requirements
- Lay the foundation for AI-powered personalisation, search, and automation
Expanded regional footprint
Successful extension of NOW Digital’s engagement to include IVECO New Zealand and strengthened partnership across multiple markets.
Faster Time to Market
Reuse of components and patterns enabled rapid regional rollout.
Improved Experience Consistency
Alignment between global brand standards and local execution.
Ongoing Performance Uplift
Shift to a continuous optimisation model driving measurable improvements over time.
With Australia and New Zealand now aligned on a unified DXP, the next phase of IVECO’s digital evolution will focus on advancing its capabilities for enhanced personalisation and search, alongside the development of stronger lead generation and conversion pathways. This will be supported by continued optimisation driven by data and customer behaviour insights, while also enabling the expansion of the global rollout into additional markets.
Scaling across markets?
NOW Digital helps organisations move from fragmented delivery to globally aligned, high-performing digital ecosystems.