At Bank First, they are invested in you.

As part of Bank First’s expansion into customer refinancing, NOW Digital was tasked with extending the reach of Home First’s brand, by designing and developing a new refinance section.

Customer-centric design, backed by data.

With a strong focus on providing customers with clear and concise data to compare and make educated decisions, NOW Digital developed a Home Loan Refinancing Calculator. The features and functionality of the calculator comparison tool where heavily dictated by real-time user feedback on prototypes and designs.

Bank First wanted to deliver a tool that was detailed enough to give their customers a clear picture of where they stood with regards to their home loan, with clear expectations of what the next steps in the process were going to be.