Optimizely has been recently named a Leader in the Gartner Magic Quadrant for CMP. Its suite-based solution offers its pre-acquisition stand-alone CMP’s robust structured content and distribution capabilities, and strong asset visibility in its DAM and distribution through its DXP.
Optimizely’s Ideas Lab and Budgeting and Financials tab break down the cost of individual tasks. These features can be licensed as part of a broader DXP suite. Optimizely continues investing in omnichannel authoring and AI-driven semantic search, and plans to expand AI and content performance reporting and analytics capabilities.
Read the full: Gartner Report Magic Quadrant for Content Marketing Platforms