Our long-term client, Equity Trustees has been named a finalist in the 2025 Sitecore Digital Impact Awards, recognised in the category of Most Innovative Use of Sitecore. This prestigious global award celebrates organisations that are redefining digital excellence through groundbreaking applications of Sitecore technology.
Founded in 1888, Equity Trustees is one of Australia’s most respected financial services organisations. In partnership with NOW Digital, the company undertook a transformative digital initiative to modernise its online presence and better serve its diverse clientele. The result: a human-centered, scalable, and future-proof website powered by Sitecore XM Cloud.
Faced with an aging CMS and rising customer expectations, Equity Trustees embraced innovation to deliver:
- A user-centric design that reflects its values of trust and professionalism.
- Streamlined content management, empowering internal teams to publish without technical bottlenecks.
- A flexible, composable architecture ready to evolve with future needs.
This transformation not only improved customer experience and engagement but also set a new benchmark for digital agility in the financial services sector.
Sitecore’s judging panel reviewed over 100 nominations from 70 organisations worldwide. Equity Trustees stands among nine finalists in the innovation category, showcasing what’s possible when technology, creativity, and strategy come together to deliver measurable, human-centered results.
Finalists will be celebrated—and winners revealed—at Sitecore Symposium where Equity Trustees’ story will inspire others to push boundaries and redefine digital excellence.