NOW Digital partner update – Contentful has recently acquired Ninetailed, a pioneer of structured content personalisation and experimentation. Effective immediately our Contentful customers have a smoother path to personalise, optimise, and measure their digital experiences using the combined power of the Contentful Composable Content Platform and the leading AI personalization capabilities of Ninetailed. This move combines the power of composability (which we are huge advocates of!) with an API-first architecture, generative AI, and lightning-fast delivery.
Read full announcement here.