Announcement Archives - NOW Digital Agency

Sitecore launches Sitecore Stream, Industry’s first Intelligent Digital Experience Platform

Sitecore, a prominent player in digital experience software, has unveiled Sitecore Stream during its Sitecore Symposium, the annual conference for customers and partners. This new offering embodies significant innovation and aligns with Sitecore’s goal of creating an Intelligent Digital Experience Platform (DXP) that meets the current challenges and opportunities faced by enterprise marketing teams. Organisations are already utilising the features of Sitecore Stream within Sitecore’s composable DXP products to enhance their digital experience delivery.

Sitecore Stream utilises generative AI to streamline marketing workflows and boost productivity through orchestration, content intelligence, and automated support. It is built on Sitecore’s composable product architecture, ensuring seamless integration with a brand’s existing marketing technology stack while incorporating AI safeguards to maintain brand compliance and protect data privacy.

Key features of Sitecore Stream include:

Brand-aware AI: This functionality ensures that marketers’ actions, recommendations, and experiences align with the organisation’s brand identity, values, and guidelines.
AI-enhanced workflows: These workflows automate repetitive tasks, speeding up execution and enhancing collaboration. Tasks can include content creation, webpage development, or A/B testing calls to action, allowing marketers to maintain a productive workflow.
Generative copilots: These tools assist in the creation and optimisation of brand materials, briefs, content, and experiences, ensuring that marketers adhere to their brand guidelines throughout their tasks.

In summary, Sitecore Stream represents a transformative step towards an Intelligent DXP, integrating advanced AI capabilities to streamline marketing workflows and improve productivity across various brand touchpoints.

More details available at Sitecore Stream Press Release

Contentful acquires Ninetailed personalisation platform

NOW Digital partner update – Contentful has recently acquired Ninetailed, a pioneer of structured content personalisation and experimentation. Effective immediately our Contentful customers have a smoother path to personalise, optimise, and measure their digital experiences using the combined power of the Contentful Composable Content Platform and the leading AI personalization capabilities of Ninetailed. This move combines the power of composability (which we are huge advocates of!) with an API-first architecture, generative AI, and lightning-fast delivery.

Read full announcement here.

Optimizely Launches New SaaS CMS Providing Unparalleled Flexibility for Marketers

Continuing their mission to provide flexible and powerful marketing solutions, Optimizely, a leading digital experience platform (DXP) provider, today announced the launch of its SaaS CMS, featuring the all-new Visual Builder. Building upon Optimizely’s years of category leadership, these exciting new products expand the company’s user base by offering customers and partners the power to choose between SaaS and PaaS solutions depending on their organisational and business needs.

To learn more see the full press release.

Sitecore a Content Marketing Platform (CMP) leader – Gartner

Extract – Sitecore, a Leader in this Magic Quadrant, taps user group insights to develop capabilities, including its Content Hub, metadata to drive content reuse, and governance and distribution. Its modular content emphasis supports large enterprises seeking personalised experiences.

Enhancements include campaign tracking, asset distribution visibility, top-performing content analysis, and a 3D and multidimensional image content hub. Its roadmap emphasises AI search-based improvements in tagging, providence and intent-based search tools.

Read the full report: Gartner Report Magic Quadrant for Content Marketing Platforms

NOW Digital welcomes IVECO Australia

The NOW Digital team is delighted to welcome IVECO to our Automotive Industry client roster. As part of a global rollout of Sitecore DXP, NOW Digital has been selected to provide ongoing Support & Optimisation to IVECO’s Australian websites.

IVECO is committed to developing high quality commercial vehicles that provide efficiency and productivity for their owners. From light to heavy-duty, and covering both on and off-road work, our range is one of the broadest available and includes Daily, Eurocargo, ACCO, S-WAY, T-WAY, and Astra – and are all built to handle Australia’s tough operating conditions and applications.

Acquia launches Digital Experience Optimization Solution

Acquia, a leader in the open source digital experience platform space, recently announced that it is expanding its digital experience platform, Acquia DXP, with the launch of Acquia Digital Experience Optimization (DXO). The new solution makes Acquia the first of any DXP vendor to offer a complete offering to maximize content relevance, search performance, and conversions. In addition to the previously announced Monsido acquisition offering site governance and accessibility, Acquia’s new DXO solution will include two additional products: Acquia SEO; to increase brand visibility and engagement, and Acquia Convert; to build high-performing personalized experiences across the customer journey.

For more information on DXO visit the NOW Digital Acquia page.

Optimizely a CMP leader – Gartner

Optimizely has been recently named a Leader in the Gartner Magic Quadrant for CMP. Its suite-based solution offers its pre-acquisition stand-alone CMP’s robust structured content and distribution capabilities, and strong asset visibility in its DAM and distribution through its DXP.

Optimizely’s Ideas Lab and Budgeting and Financials tab break down the cost of individual tasks. These features can be licensed as part of a broader DXP suite. Optimizely continues investing in omnichannel authoring and AI-driven semantic search, and plans to expand AI and content performance reporting and analytics capabilities.

Read the full: Gartner Report Magic Quadrant for Content Marketing Platforms

The key to successful project delivery

Producers at NOW Digital play a crucial role in overseeing and managing the execution of various projects. Their primary responsibility is to ensure the successful delivery of digital solutions to clients by coordinating and facilitating the work of different team within the agency. Some specific tasks and responsibilities typically associated with the role of a producer in our digital agency include:

Project Management: Producers are responsible for managing the overall project lifecycle, including planning, scheduling, and resource allocation. They create project timelines, set milestones, and track progress to ensure that projects are delivered on time and within budget.
Client Communication: Producers act as the main point of contact between the agency and the client. They establish and maintain strong relationships with clients, understand their requirements, and communicate project updates, progress, and deliverables effectively.
Team Coordination: Producers collaborate with various teams within the agency, including designers, developers, content creators, and marketers. They ensure effective coordination between team members, assign tasks, and facilitate communication to ensure a smooth workflow and successful completion of projects.
Budget and Resource Management: Producers are responsible for managing project budgets and allocating resources effectively. They track project costs, negotiate with vendors or contractors, and ensure that resources are utilised efficiently to achieve project goals.
Quality Assurance: Producers ensure the quality of deliverables by setting and maintaining high standards. They conduct regular reviews, provide feedback, and ensure that projects meet the agency’s and clients’ expectations.
Risk Management: Producers identify potential risks and issues that may arise during the project lifecycle and develop contingency plans to mitigate them. They proactively address challenges, resolve conflicts, and keep projects on track.
Research and Innovation: Producers stay up to date with the latest digital trends, technologies, and industry best practices. They provide insights and recommendations to clients and internal teams, suggesting innovative approaches to enhance project outcomes.

Providing a best in class service for clients requires a high level of dedication, enthusiasm, knowledge and a broad set of skills from the Digital Producers – Mark Coombes, Head of Client Service

Overall, producers in our digital agency act as the driving force behind successful project execution. They combine project management skills, client relationship management, and cross-functional collaboration to ensure that projects are delivered efficiently, meet client expectations, and achieve business objectives.

NOW Digital welcomes Arts Centre Melbourne

The NOW Digital team is delighted to welcome Arts Centre Melbourne to our client roster, initially engaging on a data analysis consultation.

The Melbourne Arts Precinct and Arts Centre Melbourne sit on a site that has been a gathering place for song, storytelling, community and culture for First Nations people for millennia. Proudly the home of The Australian Ballet, Melbourne Symphony Orchestra, Melbourne Theatre Company and Opera Australia — and a range of other presenters who collectively bring their stages and spaces to life.

Together with their own program of performances, events and activities, they offer a diversity of audiences a distinctly multidimensional approach to participation, education and entertainment.

Local Government Procurement

Following an extensive multi-phase tendering process the NOW Digital team is delighted to announce our selection to the Local Government Procurement (LGP) services panel.

LGP is a not-for-profit organisation and a ‘prescribed entity’ by legislation, meaning that councils don’t have to go to tender for values greater than the tendering threshold – as they would normally have to. Their goal is to share their procurement expertise with, councils, regional organisation of councils (ROCs), joint organisations (JOs), non-NSW councils, not-for-profit organisations, universities, state government agencies and departments, as well as providing rigorously screened access to proven service provision organisations.

Case Study Release – Coles Liquor

Case Study Release – Future Healthy

NOW Digital welcomes Equity Trustees

The NOW Digital team is delighted to welcome Equity Trustees to our burgeoning Financial Services Industry client roster.

Equity Trustees offers a diverse range of financial and fiduciary services, we help our private and corporate clients grow, manage and protect their wealth now and for generations to come. Established in 1888, Equity Trustees was established as an independent Trustee and Executor company and has become one of Australia’s largest specialist trustee companies.

NOW Digital welcomes AHPRA

NOW Digital is delighted to welcome Ahpra to our client roster.

The Australian Health Practitioner Regulation Agency (Ahpra) works with the 15 National Boards to help protect the public by regulating Australia’s registered health practitioners. Together AHPRA and NOW Digital are developing a strategy to design and deliver the next phase of digital communication (on Sitecore DXP) and seamless user experience to AHPRA’s direct health customers and the broader community.

NOW Digital named an Honourable Mention in the Most Intelligent Content Optimisation category for YMCA Victoria

NOW Digital today announced it has been named a Sitecore Experience Award (SEA) Honourable Mention in the Most Intelligent Content Optimisation category for its work with customer YMCA Victoria. The agency was recognised for working hand in hand with YMCA to conceptualise and deliver a user-centric digital offering, consolidating dozens of digital properties onto a single engaging platform.

The Sitecore Experience Awards 2020 recognize brands that have built truly customer-centric digital experiences with Sitecore® technology. The SEAs are awarded to Sitecore customers and their partners whose entries clearly demonstrate that their Sitecore solution delivers an outstanding experience for all users from partner developers and internal customer marketers to business and IT users and end-user customers.

“With digital emerging as the lifeblood for many businesses this year, intelligent content optimization has been a key driver for stronger consumer engagement, helping to achieve business and organizational goals in today’s challenging market,” said Paige O’Neill, CMO, Sitecore. “The Sitecore Experience Awards celebrate some of the most innovative implementations that are pushing the boundaries of exceptional customer experiences from our customers and partners, resulting in faster, more effective digital experiences that keep audiences more engaged and connected than ever, while maximizing the use of content across an organization’s channels and regions.”

SEA 2020 Honorable Mentions were selected as they demonstrated to the judges that they used Sitecore solutions to make notable impact in terms of experience or content management.

Through the rigorous selection process, each entry was judged by a panel of Sitecore leadership from that entry’s region. There are five regions that evaluated and approved all regional selections based on specific selection and scoring criteria.

About NOW Digital
NOW Digital is an award-winning digital agency providing strategic thought leadership and UX-led digital transformation services. We are a diverse team of highly skilled digital personnel that bring a wealth of practical knowledge into the digital agency space. We challenge convention and help your organisation embrace new technology through innovative design – with a relentless focus on proven user experience and quality output.

About Sitecore
Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.

Case Study Release – Australian National Maritime Museum

The Australian National Maritime Museum enlisted NOW Digital to develop their first full scale Sitecore CMS based website on the Microsoft Azure platform, tightly integrating with Microsoft Dynamics CRM functionality.

A new major integration project currently underway involves bringing the 50,000+ artefacts the museum has in its overall collection
from their backend asset management system, allowing the public access to the full collection 24/7.

Microsoft Azure platform.

Utilising the Microsoft Azure platform offered NOW Digital a secure and flexible development, deployment, and scaling option for any sized web application for Australian National Maritime Museum’s current and
future requirements.

Category: Announcement