The background
As Australia’s energy market transitions towards net zero and the energy mix and technology rapidly evolve, energy storage will be more important than ever.
Lochard Energy is committed to supporting Australia’s net zero goals and is developing ways to support the transition to a cleaner energy future. As part of this commitment, the website is crucial to providing essential information at critical moments. It is vital that when customers do engage, the site is up-to-date, reliable, and delivers relevant content seamlessly.
The challenge
The previous website had outgrown its platform, and there was an increased need to modernise the digital experience and deliver a robust and secure website that instilled confidence in customers and Lochard team members.
NOW Digital was engaged to provide a solution to transform the site into a stable, secure platform while delivering a customer-friendly experience and showcasing the company’s commitment to innovation and sustainability. Ensuring the website was functional and secure was essential, but it also needed to present the company’s forward-thinking brand in a modern, engaging way.
The key objectives for the project:
- Modern, intuitive design reflecting the organisational values
- Migration to a stable, secure, and scalable platform
- Improve performance, security, and reliability
- Build trust and confidence in the client’s audience by promoting security and functionality
The solution
Working closely with the client’s stakeholders to understand their brand vision, technical needs, and the expectations of customers. We analysed the existing website’s performance, customer behaviour, and content strategy, to define the scope of the redesign and the platform improvements.
Through close collaboration, we delivered the project on time and within budget.
Brand awareness and confidence
The modern design and strong digital presence reinforce the commitment to innovation and positioning as a leader in sustainable energy. Delivering a seamless experience enhances visibility, trust, and confidence in the brand, translating into engagement, loyalty and a positive perception that aligns with the long-term vision of a clean energy future.
Enhanced security features and content management
The information you present and the system that delivers that content are crucial for efficient operation. Transitioning to a more stable, optimised platform and implementing advanced security features instils customer confidence, safeguarding against issues that could disrupt services – and empowers internal teams to update and manage essential content quickly.
Performance, optimisation, and reliability
The site information architecture was streamlined, and images and videos were optimised to significantly reduce load times, improving SEO performance and user satisfaction. Ensuring the website is consistently available and functioning is critical to inspire confidence, particularly during peak demand or service disruptions.
