PIAK Shopify transformation

In today’s fast-paced digital era, businesses increasingly leverage e-commerce platforms to enhance reach and streamline operations. PIAK has become a major force in 4WD protection equipment and embarked on a journey to develop new and powerful B2C commerce capabilities. By transitioning to the Shopify platform, we have enabled PIAK to offer an optimised online shopping experience, driving customer satisfaction and business growth.

The background

Founded in 1981 in Klaeng, Thailand, PIAK initially produced accessories for Suzuki Caribian and custom-built rental Jeeps. By 1989, it had become a major force in 4WD protection equipment. Now exporting worldwide—including Australia, New Zealand, South Africa, the UK, and more—they support a robust network of Australian installers and partner with top local brands to deliver tailored off-road solutions.

Known for their unwavering commitment to quality and innovation, they have built a robust reputation among consumers and businesses. Despite their strong market presence, PIAK recognised the need to modernise their sales approach by integrating a seamless online commerce system.

The challenge

The primary challenge was developing a customer friendly B2C commerce platform catering to PIAK’s diverse customer base.

Key issues included:

Manual and offline sales channels: The existing sales model relied heavily on traditional retail and wholesale distribution, limiting direct consumer engagement.
Support for stockist and installer network: It was crucial to ensure the continued support of PIAK’s extensive network of stockists and installers. The new platform had to facilitate seamless interactions and transactions within this network to maintain strong business relationships.
Scalability: The new platform needed to support future growth and the addition of new product lines without requiring extensive overhauls.

The solution

To address these challenges, we proposed and executed a comprehensive solution by developing new B2C commerce capabilities on the Shopify platform.

The project unfolded in several phases:

Discovery and planning: In-depth market research and analysis to understand preferences and pain points to develop a strategic roadmap aligning PIAK’s business goals with the capabilities of the Shopify platform.
Design and development: visually appealing, intuitive, and responsive design to ensure a consistent customer experience, with integrated advanced search and filtering options to help customers find products quickly.
E-commerce integration: Set up and customise the Shopify platform, incorporating essential features like quotes, customer-friendly checkout processes, and personalised product recommendations.
Post-launch support: ongoing support and maintenance to ensure the platform’s optimal performance and implementation of analytics tools to monitor customer behaviour and gather insights for continuous improvement.