The background
ROLA Roof Racks has been integral to the Australian sporting and leisure landscape for over four decades – a brand that has evolved into one of Australia’s largest roof rack and cargo management companies.
Despite its strong market presence, ROLA has taken its traditional sales approach online with Shopify.
The challenge
The strategy was to develop a customer-centric shopping platform catering to ROLA’s loyal and engaged customer base.
Key issues included:
- Manual and offline sales channels: the current sales model primarily depended on traditional retail and wholesale distribution, restricting direct customer interaction.
- Support for stockist and installer Network: seamless transactions within the stockist and installer network to uphold strong business relationships.
- Scalability: support future growth and the addition of new product lines.
The solution
We developed and utilised the comprehensive design system and component library to address these challenges and deliver B2C commerce capabilities on the Shopify platform.
The project delivered new features and functionality designed to increase sales and quote creation:
Product catalogue and intelligent search
Feature-rich product catalogue and smart search functionality offer detailed product information, specifications, and compatibility filters, making it easier for customers to find the right products.
Online commerce capabilities and quote functionality
Online shopping experience enhancing customer convenience and direct purchasing, providing a seamless end-to-end buying experience.
Critical systems integration
Custom integrations between the Shopify platform and essential operational systems like the CRM and ERP for growth via sales and lead generation.
Post-launch support:
Ongoing support and maintenance to ensure optimal performance and data for continuous improvement.